Although you may aren’t an associate of the Dollar Shave Club, guess what happens it is.
This book takes readers through a 360-degree perspective of social media in businesses.
Everybody’s been raving about Dollar Shave Club’s $1 billion July sell to CPG behemoth Unilever. And once and for all reason. It’s an excellent market case-study. Scrappy ecommerce firm goes after a big traditional market with high margins, shaving razors and exits with a smash.
Dollar Shave Club’s roaring success begs the question — how will you evaluate established markets in unconventional methods to uncover big opportunities? Big shaving companies were rich and happy. Dollar Shave Club attacked the marketplace in an innovative way and became a startup superstar.